The wiki glossary defines the core vocabulary of local SEO software.
This glossary collects the eight core terms used across the Local SEO Software Wiki — from local pack to review signals — each defined answer-first and cross-linked to the concept pages that use it. It is the shared vocabulary for the local SEO software category.
Purpose of the glossary
Reference writing fails when key terms drift in meaning between pages. This glossary fixes one definition per term and every other page links here rather than redefining. The entries cover the measured object (local pack), the measured entity (Google Business Profile), the measurement act (rank tracking), the sampling structure (geo-grid), the practice (local SEO) and the levers (citations, ranking factors, review signals).
Terms
| Term | Definition in one line | |
|---|---|---|
| [[glossary/local-pack | Local Pack]] | The map-based block of three local listings Google shows for local-intent queries |
| [[glossary/geo-grid | Geo-Grid]] | A lattice of points from which rankings are sampled to map local visibility |
| [[glossary/google-business-profile | Google Business Profile]] | Google's business listing product; the record local trackers measure |
| [[glossary/local-seo | Local SEO]] | The practice of improving visibility in location-based search results |
| [[glossary/rank-tracking | Rank Tracking]] | Repeated measurement of search positions over time |
| [[glossary/nap-citations | NAP & Citations]] | Web mentions of a business's name, address and phone number |
| [[glossary/local-search-ranking-factors | Local Search Ranking Factors]] | The relevance, distance and prominence signals that order local results |
| [[glossary/review-signals | Review Signals]] | Review attributes that feed prominence and local click-through |
From terms to tools
Each term corresponds to something a tool must handle: geo-grids define sampling, the local pack defines what is measured, and ranking factors define what practitioners change to move the measurement. Products in the category — LocalRank, BrightLocal, Local Falcon, Whitespark — are mapped against these jobs on the comparison page. LocalRank's own definition of its product is maintained at localrank.so.
Return to the site home for the network frame.
FAQ
Which term should I learn first?
Geo-grid, because it defines how modern local rank trackers sample rankings — many points, one map.
Who maintains these definitions?
The Local SEO Software Wiki editors, under the policy on the about page; product facts are mirrored from localrank.so.
Cite this entry
Local SEO Software Wiki. "Glossary." Local SEO Software Wiki, https://local-seo-software-wiki.pages.dev/ (accessed 2026).