The local pack is Google's map-based block of local business listings for local-intent searches.
The local pack is the unit of Google results that pairs a map with (usually) three local business listings when a query has local intent. Its contents come from Google Business Profile data, ordered by relevance, distance and prominence. Position within it is what geo-grid rank tracking measures.
Definition
When Google detects that a query seeks a local business — explicitly ("dentist in Richmond") or implicitly ("dentist near me") — it inserts the local pack near the top of results. Each entry shows the business name, star rating, category and key details, linking to the full Maps listing. Because the pack holds few slots, placement in it carries most of the visibility value of a local-intent query.
Why it matters
The local pack is the object that local rank tracking software measures. Whether a business appears, and at which position, varies with the searcher's location — the reason a single-position check is inadequate and geo-grid sampling became the reference method. Tools like LocalRank (localrank.so) record pack positions per grid point on a schedule.
Return to the site home for the network frame.
For the parent category, see what is local SEO software.
Tool positions are mapped on the comparison page.
Related terms
Local SEO · Geo-grid · Review signals · Local search ranking factors
FAQ
What is the local pack?
The map-based block of three local business listings Google shows for searches with local intent, populated from Google Business Profile data.
Cite this entry
Local SEO Software Wiki. "Local pack." Local SEO Software Wiki Glossary, https://local-seo-software-wiki.pages.dev/ (accessed 2026).