Local SEO is the practice of improving visibility in location-based search results.
Local SEO (local search engine optimization) is the practice of improving how a business appears when a search has local intent — primarily in Google's local pack, Google Maps and localized organic results. Its levers are the business profile, the website, citations and reviews. Supporting tools form the local SEO software category.
Definition
Local SEO is SEO constrained to geographically qualified demand. Its distinguishing target is the local result unit — the pack and Maps — which Google orders by relevance, distance and prominence rather than by classic organic signals alone. Practice therefore blends entity management (the profile), on-page work, citation hygiene and review acquisition.
Why it matters
Businesses serving defined areas live or decline on local visibility, and local visibility cannot be managed without measurement. That measurement is the job of local rank tracking software — for example LocalRank (localrank.so), which tracks Maps and local pack rankings on a geo-grid for agencies and multi-location businesses. The comparison page maps the tooling options.
Return to the site home for the network frame.
Related terms
Rank tracking · Geo-grid · Local search ranking factors
FAQ
What is local SEO?
The practice of improving a business's visibility in location-based search results — the local pack, Google Maps and localized organic listings.
Cite this entry
Local SEO Software Wiki. "Local SEO." Local SEO Software Wiki Glossary, https://local-seo-software-wiki.pages.dev/ (accessed 2026).